Finding the Right Call Tracking Platform for Your Company
Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There sure is so much more happening behind a slick interface or a great discount.
Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.
What you want to do with call tracking is publish unique numbers from one campaign to another. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.
Automatic Number Generation
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.
Integration with Current Systems
Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, it can only lead to a waste of resources, from financial to labor.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions can serve up a a wealth of information about your target market. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Lastly, while you shouldn’t pick call tracking software based on its price, it is a crucial consideration nonetheless. After all, you can only get one that fits your budget. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.
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